HARRY POTTER Weekend Drives ABC Family to its Best Week of 2011


Ratings Highlights for July 4-10, 2011 Final National Ratings

ABC Family Charms 2011 Prime Highs, Powered by its Harry Potter Weekend

~Delivers its Most-Watched Week of 2011 Across Target 18-49s, 18-34s and 12-34s

~Is Cable’s No. 1 Network in Prime in Core 18-34 and 12-34 Demographics

~Earns its Best Competitive Rank of 2011 in Total Viewers, Adults 18-49 and 12-34s

Sunday’s Airings of “Harry Potter and the Goblet of Fire” and “Harry Potter and The Order of the Phoenix” Are TV’s Top 2 Movies In Adults 18-49 and Adults 18-34

“Pretty Little Liars” is Cable’s No. 1 Original Scripted Telecast in Key Females

ABC Family

Powered by its weekend-long Harry Potter weekend, ABC Family registered its most-watched week in Prime of 2011 in Adults 18-34 (492,000), Adults 18-49 (816,000), and Viewers 12-34 (757,000), as well as among its key female demos: Women 18-34 (330,000), Women 18-49 (536,000) and Females 12-34 (536,000). In addition, this was the network’s second-most-watched week of 2011 in Total Viewers (1.66 million).

Competitively, ABC Family stood as the week’s No. 1 cable network in Prime with Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34.

Also impressive, ABC Family delivered its best competitive showing of 2011 in Total Viewers (No. 5), Adults 18-49 (No. 3), Viewers 12-34 and Females 12-34, and was No. 1 for the 4th time in the previous 5 weeks in Women 18-34.

  • Sunday’s airing of “Harry Potter and the Goblet of Fire” (5:30 – 9:00 p.m.) stood as the week’s No. 1 TV movie in Adults 18-34 (824,000/1.2 rating), Women 18-34 (536,000/1.6 rating), Adults 18-49 (1.48 million/1.1 rating) and Women 18-49 (940,000/1.4 rating).
  • Sunday’s 9 o’clock showing of “Harry Potter and the Order of the Phoenix” (9:00 p.m. – 12:00 a.m.) was the week’s No. 2 TV movie in Adults 18-34 (820,000/1.2 rating), Adults 18-49 (1.47 million/1.1 rating) and Women 18-49 (890,000/1.3 rating).
  • Tuesday’s original “Pretty Little Liars” (8:00 – 9:00 p.m.) ranked as the week’s No. 1 scripted original cable telecast in Women 18-34 (631,000/1.8 rating) and Females 12-34 (1.4 million/3.0 rating).
Editor’s Note: ABC Family announced in November 2010 that the cable channel acquired the network television premiere rights to “Harry Potter and the Deathly Hallows, Part 2” (set to debut on ABC Family in Winter 2013).
Source: Nielsen Media Research (National Ratings, Live + Same Day. Week of 7/4-7/10/11.
via ABC Family Press Release
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