Sega Announces Sonic Boom Event during San Diego Comic-Con 2012

Sonic Boom will be held in San Diego, CA on Friday, July 13th from 5pm to 10pm (during San Diego Comic-Con) at the House of Blues. You can purchase a ticket from Ticketmaster, but you will not be required to have a Comic Con badge to attend Sonic Boom. Hotels in the San Diego area fill up quickly for Comic Con, so if you will need a hotel room, we suggest that you book early and/or consult the San Diego Comic Con hotel page.

At the first Sonic Boom last year, fans had a chance to play Sonic Generations, get some great swag, enjoy a great musical performance from Crush40, and more. We don’t want to give away all the surprises we have in store for you at Sonic Boom, but I’ll let you in on one — Crush 40, along with special guests Jean Paul and Alex Makhlouf from Cash Cash, will be playing live! Rock out to your favorite Sonic songs along with an audience full of other fans. Of course that’s just one exciting part of Sonic Boom… but trust me, it’s going to be a night you don’t want to miss.

We’re aiming to make it a great time for Sonic fans of all ages. We hope you’ll come hang out with us, Sonic, and a bunch of Sonic fans!

What’s Different This Year?
We’re doing things a bit differently this year, and we wanted to take a few moments to explain why, and what you need to know about the tickets for this year’s Sonic Boom.

Last year, we distributed tickets for free. As a result of this, we saw people grabbing up large numbers of tickets simply because they could, with no intention to use them. This made our planning more difficult as we couldn’t get an accurate headcount as a result, and many fans that wanted to come felt that they could not, because they didn’t have a ticket.

This year, our tickets are being sold through TicketMaster, which is the ticket vendor for the House of Blues. Second, we are charging a small fee per ticket this year — $15 for the ticket and a $5 TicketMaster fee, for a total of $20 per ticket. However, we’re also providing you with more than we did last year — there will be free food at the event (instead of for purchase, like last year), and each ticket holder will get 2 drink tickets that you can redeem for a drink at the bar. (You must be 21 or older with proper ID to redeem your tickets for alcohol.) It is our hope that this system results in more accurate records for us, more available tickets for fans, and a great Sonic-filled evening for everyone.

Last year, we had a separate line for people who wanted to get into Sonic Boom but didn’t have tickets. We did this because of the problem we mentioned before — we didn’t have an accurate headcount, and we wanted to let in as many people as we could. This year, we will NOT have a line for people without tickets. You must have a purchased ticket through TicketMaster to enter Sonic Boom. Although the event is held during San Diego Comic-Con, you do not need a Comic-Con badge to get into Sonic Boom. Just make sure to bring your ID along with your ticket.

via Sega Press Release (edited)

It looks like Sega will most likely be promoting Sonic 4: Episode 2. Stay tuned for more info!

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