Tonner Doll Company Reveals Their Only San Diego Comic-Con Exclusive — Zombie Boy!


Tonner Doll Company announces that their San Diego Comic-Con 2012 Exclusive is Rico the Zombie Boy.The doll/figure is modeled after Rick Genest (Zombie Boy) who has 80% of his body covered with tattoos! Zombie Boy himself will be at the Tonner booth (Booth #4149) for two special signings on Friday, the 13th of July at 11am and 3pm.

Zombie Boy was featured in Lady Gaga’s Born This Way music video if he seems familiar to you. He holds two Guiness Book of World Records — one for most bones tattooed on the body and one for the most insects tattooed. You can learn more about Rick at his website, Facebook page or his Twitter account.

Zombie Boy Features:

  • 17″ tall
  • limited edition of 500
  • Hand-painted details that feature Rick Genest’s body art
  • Facial piercing between his eyes
  • Multiple points of articulation

If you can’t get to Comic-Con 2012, you can get the Zombie Boy Character Figure™ on their website in Mid July. Their sneak peek follows below.

Here is a peek at our 2012 SDCC Exclusive: Zombie Boy. If you don’t know Rick Genest visit his website rickgenest.com to find out more about him and like the Rick Genest Facebook fan page. Rick came into larger global awareness when Lady Gaga featured him and his tattoo styling in her “Born This Way” video (below). You can read his personal story here, on this website.

Not only is this doll – the hashtag #zombiedoll on twitter – a SDCC 2012 exclusive, Rick himself will be at our booth 4149 for two signings on July Friday 13th, one at 11am and another at 3pm.

Lady Gaga’s “Born This Way” (2011)

Such a confluence of happenings as “Born This Way” was a kind of YouTube Anthem for last year’s SDCC producing this inspired Cosplay Lip-sync video, doing Lady Gaga proud. More than suitable that Rick will be at our SDCC booth (4149) for two signings (details above).

“Born This Way” Lip-Sync from SDCC last year (2011):

And perhaps you’ve seen Rick in this beautifully conceived and shot Dermablend commercial about getting beneath our “cover”…

Rick’s Ground Breaking Dermablend Pro Commercial

“Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prestigious advertising CREA Awards in Montreal, two awards in the categories of Best Branded Viral Video and Best Art Direction during the third edition of the Bees Awards (the first international awards focused on social media) in San Francisco, as well as in the digital video category of the Brand Innovators award, which took place in New York City. “Go Beyond the Cover,” was also picked as Mashable.com’s most innovative viral ads of 2011.”

Rick is the first Dermablend male model, and now an official spokesperson.

via Tonner Doll Company

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