Hasbro brings us four more exclusives for Comic-Con 2013. First there’s My Little Pony‘s DJ Pon-3 which will be $49.99 at the Hasbro booth. The next item is Jem from Jem and the Holograms. This is the “Glitter N’ Gold” figure priced at $140. The third exclusive is Marvel Legends‘ Thunderbolts set priced at $89.99 for Luke Cage, Crossbones, Ghost, Moonstone and Judith Chambers.
A limited supply of exclusives will be available at HasbroToyShop.com after the convention.
My Little Pony
A fan favorite who first appeared in the first season of Friendship is Magic on the Hub Network, DJ Pon-3 ($49.99) makes her debut with a Comic-Con exclusive — and a shiny one at that. In addition to a musical note as her “cutie mark,” her sunglasses and unicorn horn are embellished with Swarovski crystal elements that tie into the year’s theme of the Crystal Empire.
Even DJ Pon-3‘s special packaging lights up, says Hasbro’s Donna Tobin, senior vice president, global brand marketing for My Little Pony. “Everything about her offering really enhances her character.”
Hasbro hosts a panel at Comic-Con featuring voice talent from the show, previews a fall line of toys at its booth and offers a poll where fans can elect their favorite pony from the “mane six” — Twilight Sparkle, Fluttershy, Pinkie Pie, Rarity, Rainbow Dash and Applejack — and record testimonials at a video booth before the vote goes live at Hubworld.com/vote4ponies on July 22.+++
Jem and the Holograms
Jem, the pink-haired ’80s cartoon rocker, made a “truly outrageous” return to pop culture last summer at Comic-Con with a high-end collectible figure from Hasbro and Integrity Toys. She sold out quickly, so Jem’s coming back glammed out with a special “Glitter N’ Gold” figure ($140) that’s a nod to a version from her original era. This time, though, she comes with more detail, a better and more realistic sculpt, and accessories including an extra dress and a record trophy.
The Hasbro team was excited by the idea of doing a Thunderbolts set ($89.99) of 6-inch figures inspired by the comic-book art of Kev Walker and based on the Marvel team of superpowered anti-heroes — Avengers member Luke Cage and the reformed super-criminals Crossbones, Ghost, Moonstone and Judith Chambers — that work for the government.
This year’s G.I. Joe/Transformers exclusive ($99.99) is the third and final installment in a special series of annual mash-ups.
Paying homage to a G.I. Joe/Transformers comic-book miniseries in the ’80s, the set includes a Skystriker in the colors of the Autobot Jetfire and a G.I. Joe V.A.M.P. vehicle retooled to reflect Hound, a cult favorite whose original automobile form was that of an Army Jeep.
To pair with the vehicles, the set stars the Cobra femme fatale Baroness with the Decepticon character Ravage, G.I. Joe ninja Snake Eyes with an Autobot logo on his outfit, the Autobot Blaster in his boom-box form and his tapes, and a robotic samurai warrior with a skeleton head in the colors of the Decepticon Bludgeon.