Comedy Central Unveils Multiplatform Marketing Campaign for the Launch of Its New Animated Series BRICKLEBERRY

Campaign to Feature Exclusive Content on Facebook, Tumblr, and Decksi, Plus an Extensive Ad Campaign and Unique Event Marketing Initiative

Executive Produced by Daniel Tosh and Creators Waco O’Guin and Roger Black With Voice Talent Including Tosh, Kaitlin Olson, Tom Kenny, David Herman, Jerry Minor and Black

“Brickleberry” Premieres on COMEDY CENTRAL on Tuesday, September 25 at 10:30 P.M

COMEDY CENTRAL has turned over the controls to its Facebook fans. The brand has rolled out its multiplatform marketing campaign for its new animated series Brickleberry, which features the release of segments of the premiere episode based on the number of Facebook “Likes” it receives on the show’s page. This innovative approach along with the release of additional exclusive content on Tumblr, Decksi Cards and custom Brickleberry E-Cards will engage COMEDY CENTRAL fans and encourage them to share content with their friends. Executive produced by Daniel Tosh and series Creators Waco O’Guin and Roger Black, Brickleberry will premiere on COMEDY CENTRAL on Tuesday, September 25 at 10:30 p.m. ET/PT.

“This innovative launch campaign taps into the savvy social media fan-base that propelled ‘Tosh.0’ into a multiplatform hit,” said Walter Levitt, Executive Vice President, Marketing at COMEDY CENTRAL. “Using platforms like Facebook, Tumblr and Decksi, COMEDY CENTRAL is giving our fans the tools to become brand ambassadors for this new series.”

The multiplatform marketing initiatives for “Brickleberry” include:

  • Facebook: “Like To Unlock”
    The campaign features an exclusive look at the “Brickleberry” pilot, which is being incrementally unlocked on Facebook: with every “Like” milestone set and reached, COMEDY CENTRAL will release a few more minutes of the pilot episode. Fans are encouraged to share the “Brickleberry” page on their Facebook Timelines and invite friends to “Like To Unlock” to view more of the pilot.
  • “A Countdown To Brickleberry
    Leading up to the September 25 on-air premiere, COMEDY CENTRAL is posting daily behind-the-scenes stills, sketches, character designs, memes and GIFs to its Tumblr and Brickleberry Facebook pages. Fans can reblog the posts easily onto their own Tumblr and Facebook pages.
  • Decksi Cards
    Partnering for the first time with a major media brand, this online trading card service will encourage users to “collect” and consume digital “Brickleberry” content. COMEDY CENTRAL’s deck currently features 17 cards, including two previews clips and four character mash-up videos. The deck will expand to 50 cards by the end of the season and active users will have the chance to unlock extra exclusive content.
  • Animated E-Cards
    In keeping with the show’s “Nature is Filthy” theme, fans can create animated E-Cards to share with Facebook friends by selecting their preferred animal, sex position and dirty message. Once the E-Card is completed, it will appear on the selected friend’s Facebook Timeline along with a link to create and send one of their own. Also as an added bonus, the E-Cards include voiceover audio recorded by Daniel Tosh.

Additionally, in anticipation of the series premiere, COMEDY CENTRAL is extensively promoting Brickleberry through advertising on television, online, radio, outdoor and in subways. Also, as a part of the campaign, COMEDY CENTRAL will launch a one-day marketing stunt during the week of the premiere, sure to attract the attention of fans nationwide.

When commuters in select cities head to work on the morning of September 24, they will be greeted by more than 1,500 life-size cut-outs of “Malloy” the bear at major landmarks and intersections across the country. Malloy will be seen uttering something inappropriate and fans will be invited to visit NatureIsFilthy.com for more information.

From Executive Producer Daniel Tosh (“Tosh.0”) and series Creators, Writers and Executive Producers Waco O’Guin and Roger Black (MTV2’s “Stankervision”), Brickleberry, co-produced by Fox 21 and COMEDY CENTRAL, is a new animated series revolving around a group of dysfunctional park rangers at a second tier national park. Ten episodes kick off on COMEDY CENTRAL on Tuesday, September 25 at 10:30 p.m., following the fall premiere of “Tosh.0.”

Brickleberry voice talent includes Kaitlin Olson (“It’s Always Sunny in Philadelphia”) as “Ethel,” the smoking hot top ranger who is transferred to Brickleberry; Tom Kenny (“SpongeBob SquarePants”) as “Woody,” the head ranger who has good intentions, but not always the best ideas; Dave Herman (“Futurama”) as “Steve,” the overconfident Ranger of the Month; Jerry Minor (“Eastbound & Down”) as “Denzel,” the African American ranger who isn’t comfortable in the woods; Roger Black as “Connie,” the unusually strong and masculine female ranger, and Tosh as “Malloy,” the cuddly, yet vulgar and spoiled resident bear. Jim Sharp and Ian Friedman are the Executives in Charge of Production for COMEDY CENTRAL.

Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).

Fox 21 is a production company housed within Twentieth Century Fox Television devoted to making creatively ambitious scripted series for the cable television market, as well as unscripted shows for both cable and broadcast networks. Fox 21, led by President Bert Salke, currently co-produces the award-winning cable smash hits “Sons of Anarchy” and “Homeland,” which took home the Golden Globe after its first season on the air.

Viacom (NASDAQ: VIA, VIAB) is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America’s oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world’s most popular properties for entertainment, community and casual online gaming. For more information about Viacom and its businesses, visit http://www.viacom.com.

via Comedy Central Press Release

COMEDY CENTRAL® to Present WORKAHOLICS, BRICKLEBERRY and FUTURAMA Panels and a WORKAHOLICS Happy Hour Event at the Hard Rock Hotel at Comic-Con® International 2012 in San Diego

COMEDY CENTRAL returns to Comic-Con® with a Workaholics panel on Thursday, July 12 from 6:30-7:30 p.m.; a Brickleberry panel on Friday, July 13 from 6:00-7:00 p.m. and a Futurama panel on Saturday, July 14 from 12:00-12:45 p.m.

On Thursday, July 12, a press conference with Blake, Adam, Ders and Kyle from Workaholics will be held in press room Aqua 306A from 3:00-4:00 p.m. at the Hilton Bayfront Hotel (1 Park Blvd.) followed by an autograph signing from 4:30-5:30 p.m. at table AA04 in the Sails Pavillion (2nd level of the Convention Center). Then get ready to party with the guys at the Workaholics Happy Hour Event (first come, first served) taking place at the Hard Rock Hotel’s FLOAT from 2:00-5:00 p.m. on Friday, July 13.

  • Thursday, July 12: Workaholics panel (Room 24ABC) 6:30-7:30 p.m.
    Join stars, Co-Creators, writers, and Executive Producers Blake Anderson, Adam Devine, Anders Holm and Kyle Newacheck as they take fans behind-the-scenes and give a sneak peek into upcoming new episodes, including a few special guests that are guaranteed to be “Tight Butthole.” Also, one lucky fan will be selected to have their name written into a future episode. S’Go!

  • Friday, July 13: Brickleberry panel (Room 6A) 6:00-7:00 p.m.
    From Creators and Executive Producers Waco O’Guin and Roger Black, and Executive Producer and voice actor in the series Daniel Tosh, this hilarious new animated series premieres on the network on September, 25 at 10:30 p.m. after new episodes of Tosh.0. Voice cast including David Herman (Office Space), Tom Kenny (SpongeBob SquarePants) and Jerry Minor (Anchorman), as well as O’Guin and Black will be on hand for a panel discussion following a screening of an entire episode for the first time exclusively at Comic-Con.

  • Saturday, July 23: “Futurama” panel (Ballroom 20) 12:00-12:45 p.m.
    Futurama cannot be killed! Join the cast and crew of the Emmy® Award-winning series for world premiere footage of the all-new season on COMEDY CENTRAL. Plus, wear your Futurama-themed costume for the chance to win slightly valuable prizes! Scheduled panelists include Creator/Executive Producer Matt Groening, Executive Producer David X. Cohen, and stars Billy West (Fry, Zoidberg, Professor Farnsworth, Zapp Brannigan), Katey Sagal (Leela), John DiMaggio (Bender), and Maurice LaMarche (Kif Kroker, Calculon, Morbo).

From the minds of the hilarious and irreverent Internet sketch group Mail Order Comedy, Workaholics, currently in its third season, is a single-camera comedy featuring three friends who work together from 9 to 5, live together from 5 to 9 and party together 24/7. Dress codes, deadlines and waking up before noon are not things these guys are used to. They do their jobs and sometimes they even do them well, but they show up late, leave drunk and always live for the day…even if they don’t know what day it is. Whether it’s Blake (Blake Anderson) dressed in a bear coat, Adam (Adam Devine) singing about Catherine Zeta Jones while high on mushrooms or The Ders (Anders Holm) celebrating his birthday with a drinking triathlon, the boys always seem to run into trouble wherever they go.

Brickleberry, co-produced by Fox 21 and COMEDY CENTRAL, is based on a group of dysfunctional forest rangers at a national park that is facing closure until a new ranger comes in to whip everyone into shape and save the park. The series is created, written and executive produced by Waco O’Guin and Roger Black (MTV2′s Stankervision) and executive produced by Daniel Tosh (Tosh.0), who also voices a character. Brickleberry premieres Tuesday, September 25 at 10:30 p.m. ET/PT following new episodes of Tosh.0.

Futurama focuses on the life of Philip Fry (Billy West), a 25-year-old pizza delivery boy who accidentally freezes himself on December 31, 1999 and wakes up 1,000 years later with a fresh start at life at Planet Express, an intergalactic delivery company. There he meets love interest Leela (Katey Sagal), a sexy cyclops with anger management issues, and best friend Bender (John DiMaggio), a beer-powered kleptomaniac robot. In 2011, the series earned two Emmys® for Outstanding Animated Program and Outstanding Voice-Over Performance for Maurice LaMarche. Futurama is currently in its seventh season and airs Wednesdays at 10:00 p.m. ET/PT.

Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL’s press Web site at http://www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
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Viacom (NASDAQ: VIA, VIAB) is home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom’s leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV and Tr3s. Paramount Pictures, America’s oldest film studio and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world’s most popular properties for entertainment, community and casual online gaming. For more information about Viacom and its businesses, visit http://www.viacom.com.

via Comedy Central Press Release

Fox Announces Their Schedule for Comic-Con 2012!

Yesterday, Warner Bros. announced their Comic-Con schedule, so Fox comes back to release their schedule today. Fox has a total of nine panels lined up this year, making Warner Bros. the king of panels with 14, unless things change. No panel for Glee is scheduled this year, which is a bit strange. No panels and no summer concerts? Are they ready to phase Glee out?

Fox’s schedule is shown below and don’t forget to check back for updates!

Friday July 13

  • Bones – Creator and executive producer Hart Hanson, executive producer Stephen Nathan and stars David Boreanaz and Emily Deschanel will be on hand to discuss the shocking finale of Season 7 as well as what’s in store for Booth and Brennan in Season 8.
  • Bob’s Burgers – Creator and executive producer Loren Bouchard and executive producer Jim Dauterive and the hilarious cast including H. Jon Benjamin, John Roberts, Dan Mintz, Eugene Mirman and Kristen Schaal, will be on hand to screen never-before-seen footage followed by a panel discussion and fan Q&A.
  • Brickleberry – From creators and executive producers Waco O’Guin and Roger Black, and executive producer and voice actor in the series Daniel Tosh (Tosh.0), this hilarious new series premieres on Comedy Central in September after Tosh.0. Voice cast including David Herman (Office Space), Tom Kenny (SpongeBob SquarePants), Jerry Minor (Anchorman) and Kaitlin Olson (It’s Always Sunny in Philadelphia) will be on hand for a for a panel discussion following a screening of the highly-anticipated premiere episode.

Saturday July 14

  • Futurama – Futurama cannot be killed! Join the cast and crew of the Emmy-award-winning series for world premiere footage of the all-new season on Comedy Central. Plus: Wear your Futurama-themed costume for the chance to win slightly valuable prizes! Scheduled panelists include Creator/Executive Producer Matt Groening, Executive Producer David X. Cohen, and stars Billy West (Fry, Zoidberg, Professor Farnsworth, Zapp Brannigan), Katey Sagal (Leela), John DiMaggio (Bender), and Maurice LaMarche (Kif Kroker, Calculon, Morbo).
  • The Simpsons – Now entering its twenty-fourth season, The Simpsons is a living animation legend. Join Moderator David Mirkin, Creator Matt Groening, Executive Producer Al Jean, Supervising Producer Mike Anderson, and the voice of Lisa Simpson, Yeardley Smith, for a lengthy look at the upcoming “Treehouse of Horror”, a sneak (2D) peek at Simpsons theatrical short “The Longest Daycare” and more.
  • Family Guy – Seth MacFarlane, Alex Bornstein, Mila Kunis (Black Swan, Book of Eli), Seth Green (Robot Chicken) and showrunners Mark Hentemann and Steve Callaghan will have a sneak peek at “Family Guy’s” funniest scenes from the upcoming new season followed by a freakin’ sweet Q&A with the audience.
  • American Dad – An exclusive preview of next season’s most hilarious moments followed by a panel conversation with the cast and producers of “American Dad” featuring Seth MacFarlane, Wendy Schaal, Scott Grimes, Rachael MacFarlane, Dee Bradley Baker, Mike Barker and Matt Weitzman.

Sunday July 15

  • The Cleveland ShowWorld premiere screening of “Menace II Secret Society,” the season four premiere episode of “The Cleveland Show” featuring unbelievable guest voices followed by a Q&A with panelists Seth MacFarlane, Mike Henry, Sanaa Lathan (AVP: Alien vs. Predator, Blade), Kevin Michael Richardson (Thundercats, Green Lantern: The Animated Series, Transformers Prime), Reagan Gomez and Rich Appel.
  • Sons of Anarchy – Get an inside look into the world of FX’s highest-rated series ever, with creator Kurt Sutter (The Shield) and stars Charlie Hunnam, Katey Sagal, Ron Perlman, Maggie Siff, Kim Coates, Mark Boone Junior, Tommy Flanagan, Theo Rossi, Ryan Hurst and Dayton Callie.

via Fox Press Release