BUTTERFINGER® Builds World’s Most Extravagant News Van, Reveals Roving ‘News Network’ on Yahoo! Screen

It’s the end of the world as BUTTERFINGER® knows it! Counting down the days to the Mayan prophecy predicted for December 21, 2012, Butterfinger today embarks on a nationwide tour with the Butterfinger BARmageddon News Network (BBNN) news van.

Built to collect evidence, the BBNN news van features state-of-the-art news equipment and never-before-seen devices with potentially supernatural capabilities. Armed with early evidence of BARmageddon, such as video of last month’s bizarre crop circle in Kansas to eyewitness accounts of the disappearance of Butterfinger candy bars, the BBNN is taking the strange tales from Manhattan, Kansas, to Manhattan, New York, the media capital of the world.

“Since April 1st, we continue to hear more and more stories about strange occurrences involving Butterfinger that seem to be related to the end of the world,” said Butterfinger brand manager Jeremy Vandervoet of Nestlé USA. “Butterfinger is on a mission to tell those stories and uncover who is laying a finger on everyone’s beloved candy bar. What better way to engage with Butterfinger enthusiasts, conspiracy theorists, and news hounds alike, than a real-life, roving news network that keeps us all connected and informed as the end of the world draws near.”

A news network like no other, the BBNN is dedicated to uncovering real-world footage of BARmageddon perils – any evidence of the end of the world and to uncover the truth behind the recent Butterfinger bar disappearances across the country. Interviews and incredible stories will be available to the public via exclusive BBNN reports within the BBNN on Yahoo! Screen, Yahoo!’s video destination. Viewers can access the BBNN subpage on www.ButterfingerBARmageddon.com.

The BBNN news van will travel North America from coast to coast, making stops along the way at the United States’ kitschiest—and sometimes most revealing—roadside attractions and unexplained mystery sites, including Roswell, the Petrified Forest in northeastern Ariz., the waterfront Blue Whale structure of Catoosa, Okla., and the world’s largest basket in Newark, Ohio. The BBNN will operate with two expert conspiracy theorists, Jason and Adam, at the helm, ready to keep Butterfinger fans everywhere informed about potential threats to their beloved bars and reveal evidence of the end of times. Along the way, lucky consumers who spot the van will get a chance to try the new Butterfinger Bites, easy to eat bite-size pieces of the beloved Butterfinger candy bar, perfect for road trips.

The final stop for the BBNN will take place on the west coast in mid-July, when masked men and the true geniuses behind every known conspiracy theory in the world convene in San Diego, at the largest comic book convention of its kind. There, Butterfinger will reveal its latest BARmageddon news and findings.

Among the exciting news stories to be covered by the BBNN – strange weather patterns taking place the world over, a troupe of Silicon Valley moguls declaring intentions to extract water and precious metals from orbiting asteroids, a 150-pound, 450-million-year-old fossil nicknamed “Godzillus” that has scientists stumped over its ancient origins, and of course, the unprecedented disappearance of Butterfinger bars from four well-known cities – Milan, Moscow, Montezuma and Manhattan – coincidentally occurring as the world’s first crop circle featuring a Quick Response Code (QR Code) appeared in the center of a Manhattan, Kansas wheat field.

Butterfinger fans and conspiracy theorists with any BARmageddon stories to tell or end-of-the-world mysteries should submit their news tips to the BBNN at Facebook.com/Butterfinger.

About Butterfinger
Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at
Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger.
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About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.
From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
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About Yahoo!
Yahoo! (YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (
pressroom.yahoo.com).
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Multimedia:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50290466〈=en
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Contact: MEDIA REQUESTS ONLY – GolinHarris – Jessica del Mundo, 213-623-4200 jdelmundo@golinharris.com
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via Yahoo! Press Release

Butterfinger Presents FEARnet Road Trip: Comic-Con 2011

FEARnet, the world’s premier destination for horror, thriller and suspense, announced its FEARnet Road Trip: Comic-Con 2011 presented by BUTTERFINGER® plans today. Events for the 2011 convention include an A-list talent signing, fun giveaways, sneak peeks of upcoming projects, and a special VIP preview event. Comic-Con International will take place in San Diego from July 20-24, 2011.

Comic-Con attendees can visit FEARnet at the Sony Pictures Entertainment Booth (#4229) to receive exciting branded giveaways from FEARnet’s “Twisted Comedy” block featuring “Todd & The Book of Pure Evil” and “Psychoville” premiering on FEARnet’s emerging linear channel on August 2.  Among the items debuting at Comic-Con are rocking “Todd” inflatable guitars, creepy “Psychoville” masks, mini posters, and more.  FEARnet will also screen clips from the new “Twisted Comedy” block and the upcoming Rob Zombie episode of “Post Mortem with Mick Garris.”

FEARnet and Butterfinger will host a special signing by “Butterfinger the 13th” director Rob Lowe (“Parks and Recreation,” “Brothers & Sisters”) on Friday, July 22 from 3:00-4:00 p.m. at the Sony booth.  “Butterfinger the 13th” is the first-ever comedy-horror film created and produced by one of America’s iconic candy brands.  It is set to premiere on Facebook.com/Butterfinger on October 13 and then will be available on FEARnet and Crackle.

FEARnet also will hold an exclusive sneak preview event of the new “Twisted Comedy” block presented by Butterfinger on Thursday, July 21 from 6:00-8:30 p.m.  Hosts Jason Mewes (“Mallrats,” “Jay and Silent Bob Strike Back”) and Angie Greenup (G4’s “It’s Effin’ Science,” FEARnet’s “Movies with More Brains”) will present exclusive segments and distribute limited-edition, party-exclusive swag.  FEARnet super fans attending Comic-Con will have a chance to win tickets to the exclusive event via social media and booth promotions.

Once again, FEARnet will participate in the fifth annual San Diego “Zombie Walk” on Saturday, July 23, between 5:00 and 6:30 p.m. in the Gaslamp District.  Fans can drop in for the pre-party at the San Diego House of Blues prior to the walk from 2:30 to 5:00 p.m. for FEARnet and Butterfinger giveaways, and to get “zombified” by award-winning make-up and effects artists. Comedian/host Angie Greenup also will be onsite covering the event and helping to apply make-up to FEARnet fans.  Coverage of the “Zombie Walk” will be available at www.FEARnet.com  the following week.

Additionally, FEARnet’s most extensive Comic-Con editorial news gathering team to date will bring FEARnet viewers the most up-to-date Comic-Con interviews and information on www.FEARnet.com, FEARnet’s linear channel and on FEARnet’s Facebook and Twitter.  Complete Comic-Con coverage will be available at www.FEARnet.com beginning July 18.

Follow FEARnet on Twitter (http://www.twitter.com/FEARnet) and like it on Facebook (http://www.facebook.com/FEARnet) for all the latest news and updates on horror, thriller and suspense entertainment.

About “Todd & the Book of Pure Evil”
Todd & the Book of Pure Evil” will lead off the Tuesday night “Twisted Comedy” block starting at 10 p.m. as of August 2.  This supernatural comedy starring Alex House, Maggie Castle, Bill Turnbull, Melanie Leishman and Chris Leavins, and featuring Jason Mewes (“Mallrats,” “Clerks,” “Jay and Silent Bob Strike Back”) tells the story of a small-town high school kid trying to save the world.  In each episode, Todd (House) and his cohorts are pitted against the dark powers of a mysterious book that grants seemingly innocuous wishes with sinister, unexpected, cataclysmic, and downright satanic side effects.  Created by Craig David Wallace, Charles Picco, and Anthony Leo, the series was highly-successful in its Canadian television debut and will be a new series premiere to US audiences.
About “Psychoville”
Psychoville” will air Tuesdays at 10:30 p.m. as of August 2 following “Todd & the Book of Pure Evil.” This award-winning British black-comedy thriller series centers on a group of characters haunted by a mysterious blackmailer.  Written by and starring Reece Shearsmith (“Shaun of the Dead”) and Steve Pemberton (“The League of Gentlemen,” “Doctor Who”), “Psychoville” is the only comedy ever to feature a serial-killer obsessed man-child, a one-handed clown, a blind tycoon, and a possibly telekinetic dwarf.  “Psychoville” debuted to great fan reception on BBC Two, earning the prestigious British Comedy Award for “Best New TV Comedy.”
About FEARnet
FEARnet, the world’s premier destination for horror, thriller and suspense, is a cutting-edge, multi-platform genre entertainment network available in three formats: linear, on demand, and online. Its unrivaled modern horror library unites Sony Pictures Television (SPT: US), Lionsgate (NYSE: LGF), the two top studios producing and distributing the genre, and Comcast (NASDAQ: CMCSA) (NASDAQ: CMCSK), the nation’s leading provider of cable, entertainment and communications products and services.
FEARnet has generated over 575 MM views, is the #1 Free Movie VOD network, and is available on AT&T U-Verse, Bresnan, Comcast, Cox Communications, Guadalupe Valley Systems, Insight Communications, Time Warner, Verizon FiOS, Wyandotte Municipal Services, and others.  FEARnet launched its traditional cable channel October 31, 2010 and is available on Comcast, Time Warner, Verizon FiOS, and other MSOs.  The channel provides more than 300 movies a year including regularly scheduled world, broadcast and network premieres, as well as new series, and original interstitial content, and is offered in both standard and high-definition.  www.FEARnet.com is the web’s #1 site for genre fans, and PC Magazine named FEARnet.com among “The 15 Best Websites for Movie Fans” where users can explore the world of genre entertainment on a visually arresting video-rich environment packed with movies, news, interactive community features and fresh original content.
About BUTTERFINGER®
BUTTERFINGER® is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/ButterfingerMmm. Butterfinger has one of the largest Facebook fan pages for a confections brand, with more than 500,000 Facebook users connected to the beloved candy bar.
About Nestle USA
Named one of “The World’s Most Admired Food Companies” in FORTUNE magazine for 13 consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestle. Good Food, Good Life” is all about. Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2009 sales of $99 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
via FEARnet