Hasbro’s TELEPODS Line Soars with One Million Figures Sold in under One Month since ANGRY BIRDS™ STAR WARS® II App Launch

Angry Birds Star Wars II - Hasbro - Telepods - Rovio Entertainment - Lucasfilm - Header - MDHasbro, Inc. (NASDAQ: HAS) announced that it reached the milestone of one million TELEPODS figures in consumers’ hands around the globe. TELEPODS, the digital gaming platform for the mobile generation, launched with the new ANGRY BIRDSTM STAR WARS® II game from Rovio Entertainment and Lucasfilm, which became available less than one month ago underscoring the success of this accomplishment and popularity of the innovative new platform. Hasbro’s TELEPODS uses new technology to allow kids to play in two ways: in the physical space and through full and unprecedented integration into top-tier apps.

Angry Birds Star Wars II - Hasbro - Telepods - Rovio Entertainment - Lucasfilm - Telepod your figures into the appEvery copy of the ANGRY BIRDS STAR WARS II app includes a “TELEPODS” mode that allows users of smart devices with front-facing cameras to “teleport” their Angry Birds Star Wars TELEPODS figures into the game. For the first time in ANGRY BIRDS history players can choose which characters they want to use to complete a level by using TELEPODS including Rebel Birds and Imperial Pigs. Fans download the app, tap the TELEPODS icon in the app, place one of the more than 30 ANGRY BIRDS STAR WARS figures on the included TELEPODS base, and then place the base on a smart device to immediately “teleport” that figure into the game. Players can also unlock new characters in the app with TELEPODS as well as an assortment of super powers, enhancing the digital gameplay experience.

“With one million TELEPODS figures in consumers’ hands and counting, we are thrilled with the response from kids around the world to the new TELEPODS platform,” said John Frascotti, Global Chief Marketing Officer, Hasbro. “We continue to work closely with entertainment leaders like Rovio and Lucasfilm to drive seamless physical to digital app integration with our TELEPODS platform and are excited by what the future holds for this innovative experience.”

Angry Birds Star Wars II - Star Destroyer - Hasbro - Telepods - Rovio Entertainment - LucasfilmConsumers are already gearing up for the launch of ANGRY BIRDS GO!, a new app franchise recently revealed by Rovio that will also feature TELEPODS technology. A full line of TELEPODS enhanced figures and playsets are currently at retail in anticipation of the ANGRY BIRDS GO! app on December 11. Some of the one million figures around the globe that consumers have purchased include figures for the upcoming ANGRY BIRDS GO! title speaking to the excitement fans have for TELEPODS integration in a highly anticipated new game. Rovio will provide consumers with an exclusive first look to the new experience via a dedicated “COUNTDOWN TO ANGRY BIRDS GO!” app integrated with TELEPODS technology at the end of October. To learn more about the ANGRY BIRDS GO! product line from Hasbro, consumers can visit www.Hasbro.com/AngryBirds. Fans can also view the gameplay trailer for the Rovio app on Youtube and learn more about the game at http://go.angrybirds.com.

Angry Birds Star Wars II - Star Destroyer Box - Hasbro - Telepods - Rovio Entertainment - LucasfilmAbout Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production operations, Lucasfilm’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucasfilm Animation, which produces cutting-edge digital entertainment; and Lucas Licensing which manages the global merchandising activities for Lucasfilm’s entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California. Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

About Rovio Entertainment
Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio’s animated Angry Birds feature film is slated for July 1, 2016. www.rovio.com

via Hasbro Press Release

Disney is RUMORED to Buy Hasbro…

Last week, Disney and George Lucas shocked everyone by announcing that Lucas had sold LucasFilm, the rights to the Star Wars films and its characters to Disney for approximately $4 billion. This week, rumors are flying that Disney may possibly buy Hasbro! Disney would then become somewhat of a monopoly of gigantic proportions to entertainment (theme parks and movies) and its merchandising of products (toys and games)!

The Lucasfilm acquisition has been reported as taking only 6 months to complete, so these discussions with Hasbro are probably pretty serious. This can definitely impact the entertainment industry in a big way. Disney would get the rights to the Transformers, G.I. Joe, My Little Pony, Dungeons and Dragons and several other tv/movie/game/toy franchises. It would definitely broaden their audience and also bring back some franchises back to Disney to be under one roof.

It seemed for a time that Disney was losing its grip on their audience until it acquired Pixar. There seemed to be too many “princess” movies and not enough movies that boys would like. Marvel and Star Wars have definitely changed that picture. Will prices for Disney-owned merchandise go up significantly as well? Hopefully not, but only time will tell.

If all this does come to pass, what happens to The Hub (and other shows) and the comics with IDW and Dark Horse? Do they all go away? Or will Disney incorporated everything? There are still a lot of questions to be answered here. Hopefully, most entities will stay in place in some way. Overall, it’s good for Disney, hopefully it will be good for fans as well.

May the 4th Be with You, Celebrate with a 20% Discount at the Hasbro Toy Shop!

“May the 4th be with you!” The Star Wars community is celebrating Star Wars Day which technically should have been on May 25th because that’s when Star Wars premiered at the theaters in 1977. Oh well, people liked the sound of “May the Fourth be with you” better and it stuck.

The Hasbro Toy Shop is having a 20% off all Star Wars merchandise today only! Here is their press release:

Happy Star Wars Day!
We wanted to let you know that as part of Lucasfilm’s official May the 4th celebration, Hasbro is proud to offer 20% off on all Star Wars products on HasbroToyShop.com* for today only! This is a great chance to save on items like Star Wars Fighter Pods, Star Wars action figures, and more! For more information on how to save 20% on all Star Wars items today only on HasbroToyShop.com, click: http://www.hasbrotoyshop.com/star-wars-may-the-fourth
Thanks, and May the 4th Be With You!

Remember that this deal ends tonight at midnight, so be quick! The Promo Code is SWFAN20 and it’s good towards the purchase of STAR WARS products currently available on the Hasbro Toy Store site. The discount applies to the pre-tax and pre-shipping amounts, cannot be combined with any other coupon or offer and is valid only while supplies last. Enjoy!

San Diego Comic-Con Masquerade

Before we get to the info below, the Masquerade for this year’s Comic-Con is already full, so you’ll have to  apply early next year to enter to ensure that you get an entry… Good luck to this year’s entrants and good luck to y’all that will enter next year!

Also this year’s Masquerade will be on Saturday from 8:30 PM  to approximately 11:30 PM in Ballroom 20 of the Convention Center. Doors will open at 7:45 for audience seating, but get there early!! People will be lining up much earlier.

Saturday night at Comic-Con is a unique evening of fun and spectacle as the stage lights brighten, the music swells, the spotlights focus center-stage, and the 4,000+ audience that’s lined up many hours in advance take their seats for the 37th annual Masquerade costume show.

Comic-Con is a celebration of the popular arts, and costumes play a vital role in nearly all of them, from movies, TV, comic books, fantasy art, and Broadway shows to computer games, toy collectibles, and more. The Saturday night costume competition is for attendees to showcase their own amazing talents and creativity. It’s a night where you never know what will happen next, a show full of spectacle, beauty, awe, comedy, battles, song and dance, surprises, and of course many impressive and clever costumes.

Not a dance or party as the name Masquerade might imply, the event is staged in the style of a talent competition, with a Master of Ceremonies, a panel of guest judges from costume-related fields, impressive trophies and cash awards, a large raised stage with theater-style lighting, and four giant high-definition video screens providing great close-up views gathered by multiple cameras. An audience of 4,200 fills the convention center’s large ballroom to capacity, and about 2,000 more people watch the show on large video screens in the nearby Sails Pavilion and a second ballroom.

Some entries feature solo costumes, others are groups with a shared theme. Many costumes are re-creations from film, anime, games, and comics, but some completely original designs are presented as well. All genres are welcome, but no purchased costumes are allowed, as this is a contest of creativity and craftsmanship, not shopping ability. The Masters of Ceremonies will once again be the entertaining award-winning artists and writers Phil and Kaja Foglio of Studio Foglio.

Impressive Comic-Con awards, featuring our beautiful new Comic-Con Masquerade medallions, will be presented in categories of Best In Show, Judges’ Choice, Best Re-Creation, Best Original Design, Best Workmanship, Most Humorous, Most Beautiful, Best Novice, and Best Young Fan. The new Masquerade Medallions that will be given out this year is show below.

In addition, the following companies and organizations will be generously donating their own awards to outstanding costumes:


Sideshow Collectibles: Do you think your costume entry into this year’s Masquerade contest will elicit lots of ooooo’s and ahhhhhh’s from the crowd? If that’s the case, you’ll be in the running to win a $350 gift card from Sideshow Collectibles for use on their web site! So bring that WOW factor to Comic-Con’s annual Masquerade contest and you might walk (or strut) away with Sideshow’s prize.

The Costume Designers Guild, Local 892, the labor union representing Hollywood Costume Designers and other costume professionals in film and television, will present to their favorite entry in the show a CDG Masquerade Award statue, a subscription to the Costume Designer magazine, and a generous gift certificate.

The David C. Copley Award for Most Innovative Costume: Oscar-nominated costume designer and David C. Copley Center director Deborah Nadoolman Landis, costume designer of Raiders of the Lost Ark, An American Werewolf in London, Coming to America, Michael Jackson’s Thriller and recently the 2010 horror-comedy Burke & Hare, and UCLA’s David C. Copley Chair in Costume Design, will present the UCLA David C. Copley Center for The Study of Costume Design Award of $250 cash, plus her book: Dressed: A Century of Hollywood Costume Design, (cover price $75) to her favorite entry.

JetMadam.com, professional jet aircraft brokers who also happen to be great fans of convention costuming, will present an award of $250 cash to the Masquerade costume entry they select as being the Most Beautiful in the show.

Anime Social Scene will award $100 cash plus prizes to the best single or group anime presentation in the Masquerade. Also, TME That’s My Entertainment will award $100 to the Best Movie Representation, plus, $100 for the People’s Favorite! Courtesy of their parent company, The Testmarket Evolution (thetestmarketevolution.com).

Frank And Son Collectible Show, of the City of Industry, CA, will present to the costume entry they deem the audience favorite a very impressive crystal trophy and $1,000 cash.

DC Comics representatives will present a special DC DIRECT collectible valued at $300 to the finest costumed entry portraying a DC Comics character or characters.

Lucasfilm Ltd. will award the best Star Wars costumers with fabulous items from their Licensing Archives. The finest entry from the Star Wars galaxy will be selected by a Lucasfilm representative to receive special limited-edition collectibles.

Century Guild will present, to the costume they select as best portraying elements of Art Nouveau or fantasy, the winner’s choice of either $200 cash or up to $400 credit for fine art at their exhibit hall booth.

Lynn Perry of DarkDesires.biz will award $150 cash to the best costume entry inspired by horror or other dark genres, such as vampires, demons, creatures of the night, creepy alien monsters, and so on.

Other companies and organizations will be joining this list as the convention approaches!

via Comic-Con.org