ABC’s Opener of MARVEL’S AGENTS of S.H.I.E.L.D. is TV’s #1 Drama Debut in 4 Years!

Marvel's Agents of S.H.I.E.L.D. - Cast - Logo - HeaderIn the 8pm hour, ABC‘s series debut of Marvel’s Agents of S.H.I.E.L.D. opened a strong #1 in the time period with Adults 18-49, defeating NBC’s Tuesday premiere of The Voice by 15% and CBS’ season premiere of NCIS by 35%, to qualify as TV’s highest rated drama debut in nearly 4 years – since 11/3/09. It was Tuesday’s #1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54). Despite the strong competition, the self-starting ABC drama gained young adults from its first half-hour to it second half-hour.

Please Note: On top of its big Live + Same Day numbers, Marvel’s Agents of S.H.I.E.L.D. is expected to get a big lift from TV playback, considering its young-skewing audience. Well ahead of its debut this past weekend, the new show surpassed 1 million Facebook fans.

The season’s #1 new comedy in Adults 18-49, the series premiere of The Goldbergs at 9pm beat Fox’s New Girl by 52% and topped last fall’s premiere of Happy Endings in the half-hour hour by 78%. It was TV’s top-rated comedy debut in over 1 year and ABC’s highest-rated in 2 years – since 9/11/12 and 10/11/11, respectively.

At 9:30pm among Adults 18-49, the debut of ABC’s Trophy Wife defeated Fox’s The Mindy Project by 53% and outdelivered the year-ago fall premiere of Don’t Trust the B—- in Apt 23 by 35%.

…more to come


Quick Take for Tuesday, September 24, 2013
(Fast Affiliate Live + Same Day Ratings)

  • Up 45% Year to Year, ABC Delivers its Best Season Opening Tuesday in 3 Years
  • Ranking No. 1 on the Night, ABC’s Marvel’s Agents of S.H.I.E.L.D. Qualifies as TV’s Top-Rated Drama Premiere in Nearly 4 Years
  • ABC’s The Goldbergs is TV’s Highest-Rated Comedy Debut in Over 1 Year
  • Trophy Wife Dominates its Comedy Competition on Fox and Boosts its Time Slot
  • Lucky 7 Grows over ABC’s Most-Recent Drama Premiere in the Time Period

Tuesday Night (8:00-11:00 pm)
With its Tuesday debuts, ABC was up by 45% in Adults 18-49 over the year-ago night (2.9/8 vs. 2.0/6) to deliver its strongest performance on the opening Tuesday of a season in 3 years – since 9/21/10.

Marvel’s Agents of S.H.I.E.L.D. (8:00-9:00 pm)
In the 8:00 p.m. hour, ABC’s series debut of Marvel’s Agents of S.H.I.E.L.D. opened a strong No. 1 in the time period with Adults 18-49 (4.6/14), defeating NBC’s Tuesday premiere of The Voice by 15% (4.0/12) and CBS’ season premiere of NCIS by 35% (3.4/10), to qualify as TV’s highest rated drama debut in nearly 4 years – since 11/3/09. It was also Tuesday’s No. 1 TV show in Adults 18-49 (tie) and across all key Men demographics (M18-34/M18-49/M25-54). And despite the strong competition, the self-starting ABC drama gained young adults from its first half-hour to its second half-hour.

Please Note: On top of its big Live + Same Day numbers, Marvel’s Agents of S.H.I.E.L.D. is expected to get a big lift from TV playback, considering its young-skewing audience. Well ahead of its debut this past weekend, the new show surpassed 1 million Facebook fans.

The Goldbergs (9:00-9:30 pm)
The season’s No. 1 new comedy in Adults 18-49 and the top-rated comedy of the night, ABC’s series premiere of The Goldbergs (3.2/9) at 9:00 p.m. beat Fox’s New Girl by 52% (2.1/6) and topped last fall’s premiere of Happy Endings in the half-hour hour by 78% (1.8/5 on 10/23/12). It ranked as TV’s top-rated comedy debut in over 1 year and ABC’s highest-rated in 2 years – since 9/11/12 and 10/11/11, respectively. In addition, The Goldbergs posted ABC’s highest rating in the half-hour with entertainment programming since Fall 2011 – since 11/22/11.

Trophy Wife (9:30-10:00 pm)
At 9:30 p.m. among Adults 18-49, the debut of ABC’s Trophy Wife (2.3/6) defeated Fox’s The Mindy Project by 53% (1.5/5) and outdelivered the year-ago fall premiere of Don’t Trust the B—- in Apt 23 by 35% (1.7/4 on 10/23/12).

Lucky 7 (10:00-11:00 pm)
During the 10 o’clock hour, ABC’s debut of Lucky 7 was up over the Net’s most-recent drama premiere in the time period by 8% in Adults 18-49 (1.3/4 vs. 1.2/3 for Body of Proof on 2/19/13).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 09/24/13.

via ABC Press Release

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ABC Takes on Comic-Con International 2013!

Marvel's Agents of S.H.I.E.L.D. - Once Upon A Time - Once Upon A Time In Wonderland - ABC - Comic-Con 2013 - SDCC Panels - Header

Hit Series Once Upon a Time Returns for Its Third Consecutive Year

Two of the Fall’s Most Anticipated New ABC Series, Marvel’s Agents of S.H.I.E.L.D. and Once Upon a Time in Wonderland, Will Make Their Comic-Con Debuts


ABC will be bringing star power to Comic-Con 2013, with its returning fan favorite Once Upon a Time, as well as two new highly anticipated series debuting this fall, Marvel’s Agents of S.H.I.E.L.D. and Once Upon a Time in Wonderland.

Marvel's Agents of S.H.I.E.L.D. - Cast Photo - ABCOn Friday, July 19, Marvel Television will introduce fans to their first live action television epic with their new ABC series, Marvel’s Agents of S.H.I.E.L.D., featuring a panel with executive producer Joss Whedon and Marvel’s Head of Television and series executive producer Jeph Loeb. The show will also be spotlighted at the Marvel Entertainment Booth on the Convention Center floor throughout the entire weekend, with special surprises to be announced!

Saturday, July 20 is a day filled with magic, as the executive producers of ABC’s Once Upon a Time and their newest drama, Once Upon a Time in Wonderland, will be in attendance with their casts, participating in panels and press room interviews. ABC’s booth on the Convention Center floor will highlight both shows and host autograph sessions with each cast.

Fans can also enjoy the enchantment of both Once Upon a Time and Once Upon a Time in Wonderland, as they catch rides throughout the city on one of several ABC branded pedicabs. We hope you take a ride on the Evil Queen’s carriage, The Jolly Roger or Alice’s magical mushroom!

Specific times and locations for all events to be announced at a later date.

via ABC Press Release

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