Warner Bros. Entertainment Reveals the Official Bags for Comic-Con 2012!

For the Third Consecutive Year, Fans Checking in at the Con Will Receive a Warner Bros. – Designed Collectible Bag Highlighting One of the Following Titles:

TV’s Arrow, The Big Bang Theory, DC Nation, Fringe, Supernatural or
The Vampire Diaries;
Feature Films Man of Steel or Pacific Rim

Warner Bros. Entertainment will again sponsor the official bag of Comic-Con International: San Diego 2012, the Studio announced today. By joining forces with Comic-Con for the third consecutive year, Warner Bros. will give each fan attending the Con an unforgettable keepsake from the world’s leading pop culture convention.

  • Over 130,000 of the oversized 24”x29” bags — which have been called Comic-Con’s “ubiquitous accessory” by Entertainment Weekly and “a must have” by Deadline Hollywood have been produced and will be provided to Comic-Con attendees as they check in to the convention.
  • The 2012 edition will be a messenger-style bag with shoulder strap and, of course, a poster-protecting pocket.
  • Designed by Warner Bros. Worldwide Television Marketing, the bags feature double-sided artwork. Each will have the all-new Comic-Con 2012 official design on one side, with the other highlighting Warner Bros. titles, including TV series — live-action and animated — from Warner Bros. Television and Warner Bros. Animation, and upcoming theatrical features from Warner Bros. Pictures.

More About Warner Bros.’ Comic-Con Bags
Created annually since 2006 by the Warner Bros. Worldwide Television Marketing unit specifically for Comic-Con, the highly sought-after totes provide devoted fans with a handy carrying case for all the merchandise they take away from the Con — and serve as mobile billboards for a selection of the Studio’s key Comic-Con titles.

via Warner Bros. Press Release

Warner Bros. Keys Up the Excitement at Comic-Con 2012!

Warner Bros. has released 3 of their keycard designs for Comic-Con 2012. Which one do you like the most? Which show are you excited for? There must be more than just the three designs right? Their press release follows below.

Studio Creating Over 40,000 Limited-Edition Collectible Hotel Keycards for
New TV Series 666 Park Avenue, Arrow and Revolution

Warner Bros. Entertainment is the key to excitement at Comic-Con! The Studio has once again created a set of limited-edition collectible hotel keycards, which will be in use at top hotels throughout the San Diego area during Comic-Con 2012. This marks the fifth consecutive year for the popular room key program, giving fans instant access to a usable — and collectible — piece of artwork.

Over 40,000 branded room keys will be available to fans at 38 participating San Diego–area hotels, courtesy of Warner Bros. Worldwide Television Marketing.

For Comic-Con 2012, Warner Bros. has created all-new keycards for three of the Studio’s highly anticipated new fall series:

  • The 666 Park Avenue keycard grants access to anything you desire — as long as it’s inside your room
  • The Arrow keycard features star Stephen Amell as the Arrow in an all-new in-character photo
  • The Revolution keycard opens hotel doors every time — no blackout here!

About the series:

  • 666 Park Avenue: Anything you desire can be yours … for a price. Losts Terry O’Quinn and Desperate Housewives Vanessa Williams headline this scary, seductive drama from Alloy Entertainment as the owners of a Manhattan apartment building who recruit an idealistic young couple to manage the historic site with a dark history. The series also stars Rachael Taylor (Charlie’s Angels), Dave Annable (Brothers & Sisters), Robert Buckley (One Tree Hill), Mercedes Masohn (The Finder), Helena Mattsson (Iron Man 2) and Samantha Logan (Law & Order: SVU). Matthew Miller (Chuck), David Wilcox (Fringe), Leslie Morgenstein (The Vampire Diaries), Gina Girolamo (The Secret Circle) and Alex Graves (Fringe) are the executive producers. Based upon the book series by Gabriella Pierce and from Bonanza Productions Inc. in association with Alloy Entertainment and Warner Bros. Television, 666 Park Avenue will air Sundays at 10/9c on ABC this fall. Watch the full-length pilot at Warner Bros. Television’s Preview Night screening at Comic-Con on Wednesday, July 11, or during the 666 Park Avenue session on Friday, July 13.
  • Arrow: From executive producers Greg Berlanti (Green Lantern), Marc Guggenheim (Green Lantern), Andrew Kreisberg (Fringe) and David Nutter (Smallville), hard-hitting action series Arrow reinvents the DC Comics hero. After being marooned for five years on a remote island, billionaire Oliver Queen returns home with a mysterious agenda and a very lethal new set of skills that he uses in a war on crime. The series stars Stephen Amell (Private Practice), Colin Donnell (Pan Am), Katie Cassidy (Supernatural), David Ramsey (Dexter), Willa Holland (The O.C.) with Susanna Thompson (Dragonfly) and Paul Blackthorne (The River). From Bonanza Productions Inc. in association with Berlanti Productions and Warner Bros. Television, Arrow is based upon characters appearing in comic books and graphic novels published by DC Comics and will air Wednesdays at 8/7c on The CW this fall. Watch the full-length pilot at Warner Bros. Television’s Preview Night screening at Comic-Con on Wednesday, July 11, or during the Arrow session on Friday, July 13.
  • Revolution: What would you do without it all? In Revolution, an epic adventure thriller from Supernatural’s Eric Kripke, J.J. Abrams’ Bad Robot Productions and Iron Man’s Jon Favreau, a family struggles to reunite in a post-apocalyptic landscape of empty cities, local militias and heroic freedom fighters where every single piece of technology — phones, computers, cars, even lights — has mysteriously blacked out … forever. Revolution stars Billy Burke (Twilight films), Tracy Spiridakos (Being Human), Anna Lise Phillips (Animal Kingdom), Zak Orth (Wet Hot American Summer), Graham Rogers (Memphis Beat), J.D. Pardo (The Twilight Saga: Breaking Dawn – Part 2), Giancarlo Esposito (Breaking Bad), David Lyons (The Cape), Maria Howell (The Vampire Diaries) and Tim Guinee (Iron Man films) and is executive produced by Kripke, J.J. Abrams (Fringe) and Bryan Burk (Fringe). Favreau directed the pilot and will serve as co-executive producer of the series, with Kathy Lingg (Fringe) and producer Athena Wickham (Fringe). From Bonanza Productions Inc. in association with Bad Robot Productions, Kripke Enterprises and Warner Bros. Television, Revolution will air Mondays at 10/9c on NBC this fall. Watch the full-length pilot at Warner Bros. Television’s Preview Night screening at Comic-Con on Wednesday, July 11, or during the Revolution session on Saturday, July 14.

For additional information about Warner Bros. Television activities at Comic-Con, follow us on Twitter @TheWBdotcom (hashtag #WBSDCC) and visit www.thewb.com/comiccon.

via Warner Bros. Press Release

DC Entertainment Reveals New Brand Identity

Today DC Entertainment revealed that they would be re-branding the company with a new logo that will be utilized on everything from comics to media to merchandise. It looks like a peel of their D over their C. It’s going to take a little while to get used to it. What it’s going to be called by everyone else? The peel, the DC flip, the Photoshop page turn? I guess we’ll have to wait and see what everyone else thinks… Here’s the press release.

DC Entertainment, a Warner Bros. Entertainment company and home to iconic brands DC Comics, Vertigo and MAD, revealed today a new brand identity.  The new identity is reflective of the company’s mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise.  A new logo for DC Comics was also introduced, closely aligning with DC Entertainment’s new mark.

“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”

DC Entertainment worked with Landor Associates, one of the world’s leading brand consulting and design firms, to develop an identity that creates a visual connection among the company, its three brands DC Comics, Vertigo and MAD and its vast array of properties as well as celebrates the power of the company’s stories and characters.  The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

“It was our goal to capture DC Entertainment in a dynamic and provocative identity.  Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office.  “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”

The new brand identity will come to life across all consumer touch points in order to create a clear and consistent message in support of DC Entertainment.  The new identity will begin to appear on comic books and graphic novels as well as new websites in March.  Consumers will also see the new identity rolled out over time on other DC Entertainment products from Warner Bros. including film, television, interactive games and merchandise.

“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” said Amit Desai, SVP of Franchise Management for DC Entertainment.

via DC Entertainment Press Release

Warner Bros. and Comic-Con Reteam to Distribute Official Bag of CCI: San Diego!

The dynamic duo of Warner Bros. Entertainment and Comic-Con have renewed their powerful alliance for 2011, and the Studio will once again serve as sponsor of the Comic-Con International: San Diego Official Bag.

  • More than 130,000 of the signature, oversized (24”x28”) bags — dubbed the Con’s “ubiquitous accessory” by Entertainment Weekly — have been produced, and will be available to fans attending Comic-Con upon checking in throughout the five days of the convention, including Preview Night.
  • For the first time, the 2011 edition of the bag converts into a backpack, making it as cool as ever — and even more functional! (And, yes, the protective poster tube remains intact.)
  • Designed by Warner Bros. Worldwide Television Marketing, each double-sided bag features all-new Comic-Con 2011 official artwork on one side, with the other side featuring a design highlighting one of 10 different titles, including live-action and animated television series, video games and comic books from Warner Bros. Television, Warner Bros. Animation, Warner Bros. Interactive Entertainment and DC Entertainment.
  • The featured titles are The Big Bang TheoryFringe, Supernatural, The Vampire Diaries, Green Lantern: The Animated Series, The Looney Tunes Show, ThunderCats, Batman: Arkham City, LEGO Harry Potter: Years 5–7 and Justice League.
SDCC Warner Bros Bags 02 SMFor continuing info on the Studio’s plans at Comic-Con, please visit http://www.thewb.com/comiccon and follow us on Twitter @TheWBdotcom (hashtag #WBSDCC). For official information about Comic-Con 2011, visit http://www.comic-con.org and follow Comic-Con on Twitter @Comic_Con.
More About Warner Bros. Comic-Con Bags
Created annually since 2006 by the Warner Bros. Worldwide Television Marketing unit specifically for Comic-Con, the highly sought-after totes provide devoted fans with a handy carrying case for all the merchandise they take away from the Con – and serve as mobile billboards for a selection of the Studio’s key Comic-Con titles.
via Warner Bros. Television Press Release

Warner Bros. To Follow Comic-Con Autograph Ticket System

Comic-Con and Warner Bros. Entertainment are announcing today that Warner Bros. will follow the official Comic-Con International: San Diego ticket distribution system for autograph signings at this year’s event.

As in years past, all signings will be held at the Warner Bros. booth, which is #4545 on the Comic-Con show floor.  But under the long-standing Comic-Con system, Warner Bros. will distribute wristbands for signings via daily ticket drawings held at Sails Pavilion #9 inside the San Diego Convention Center.

“Safety is always our main concern with signings or events, so it is Comic-Con policy that access is regulated by a drawing for a chance to win — giving all attendees an equal opportunity to enter,” said David Glanzer, director of marketing and public relations for Comic-Con International.  “We are happy that Warner Bros. has agreed to utilize this system and thank them for once again offering such unique opportunities to our attendees this year, as well as their continued support of Comic-Con.”

Fans interested in attending signings at the Warner Bros. booth should review the schedule listed below, then plan to visit the Sails Pavilion at the time of each drawing.  All fans present at the appointed time will receive numbered tickets that feature a distinct sticker. Then a randomized drawing will determine which fans receive wristbands granting access to each autograph line.

See below for the current schedule of ticket distribution and signing start times.

WARNER BROS. BOOTH (#4545)
COMIC-CON 2011 TICKET DISTRIBUTION AND SIGNING TIMES

DISCLAIMER: Autograph session start times are subject to change.  For the most up-to-date signing information, please check for updates at the Warner Bros. Booth (#4545) or at www.thewb.com/comiccon.

Thursday, July 21

Batman: Arkham City
Ticket Distribution (Sails Pavilion #9): 9:00 a.m.
Signing (Warner Bros. Booth, #4545): 10:00 a.m.

Mortal Kombat
Ticket Distribution (Sails Pavilion #9): 10:00 a.m.
Signing (Warner Bros. Booth, #4545) 11:45 a.m.

Game of Thrones (HBO)
Ticket Distribution (Sails Pavilion): 11:00 a.m.
Signing (Warner Bros. Booth, #4545): 4:30 p.m.

Friday, July 22

The Big Bang Theory
Ticket Distribution (Sails Pavilion #9): 9:00 a.m.
Autograph Signing (Warner Bros. Booth, #4545): 11:00 a.m.

Green Lantern: The Animated Series
Ticket Distribution (Sails Pavilion): 10:00 a.m.
Autograph Signing (Warner Bros. Booth, #4545): 12:30 p.m.

ThunderCats
Ticket Distribution (Sails Pavilion #9): 11:00 a.m.
Autograph Signing (Warner Bros. Booth, #4545): 12:45 p.m.

Childrens Hospital
Ticket Distribution (Sails Pavilion #9): 12:00 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 2:45 p.m.

True Blood (HBO)
Ticket Distribution (Sails Pavilion #9): 1:00 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 3:30 p.m.

MAD
Ticket Distribution (Sails Pavilion #9): 3:30 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 5:15 p.m.

Saturday, July 23

Chuck
Ticket Distribution (Sails Pavilion #9): 9:00 a.m.
Autograph Signing (Warner Bros. Booth, #4545): 12:15 p.m.

Batman: Year One
Ticket Distribution (Sails Pavilion #9): 10:00 a.m.
Autograph Signing (Warner Bros. Booth, #4545): 11:00 a.m.

The Vampire Diaries
Ticket Distribution (Sails Pavilion #9): 11:00 a.m.
Autograph Signing (Warner Bros. Booth, #4545): 1:00 p.m.

Alcatraz
Ticket Distribution (Sails Pavilion #9): 12:00 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 2:30 p.m.

Person of Interest
Ticket Distribution (Sails Pavilion #9): 1:00 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 3:15 p.m.

Nikita
Ticket Distribution (Sails Pavilion #9): 2:00 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 3:30 p.m.

Fringe
Ticket Distribution (Sails Pavilion #9): 3:00 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 5:15 p.m.

The Secret Circle
Ticket Distribution (Sails Pavilion #9): 3:45 p.m.
Autograph Signing (Warner Bros. Booth, #4545): 4:30 p.m.

Sunday, July 24

Signing times to be announced.

For additional information about Warner Bros. Television activities at Comic-Con, follow us on Twitter @TheWBdotcom (hashtag #WBSDCC) and visit www.thewb.com/comiccon.

Contacts:
Tammy Golihew
(818) 954-4855, tammy.golihew@warnerbros.com
Twitter: @TeeVeeGal
Tom McAlister
(818) 954-7222, tom.mcalister@warnerbros.com
Twitter: @Tom_McAlister