Yahoo! Unveils an Immersive Digital Experience with Tom Hanks’ New Animated Series ELECTRIC CITY Online Now

The first ten episodes, which are all 4-7 minutes in length, premiere today, with the remaining episodes being released on July 18th and July 19th.

Today, July 17, Yahoo! unveils the first ten episodes of Tom HanksElectric City, a ground-breaking, new 90- minute action-packed sci-fi adventure series. Yahoo! brings Hanks’ vision and storytelling to a global audience through a first-of-its kind 360 degree online interaction of digital, social, mobile and gaming media. Through superior quality, high-end graphic animation designed specifically for the Internet, Electric City features an immersive and interactive online experience featuring a 3-D map of Electric City, behind-the-scenes footage of the cast, games and more.

Electric City features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn (Big Love, Grey Gardens), Holland Taylor (Two and a Half Men), Ginnifer Goodwin (Walk the Line, A Single Man, He’s Just Not That Into You), Jason Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others. The series, produced in partnership with Playtone and Reliance Entertainment, was created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.

The first ten episodes, which are all 4-7 minutes in length, premiere today, with the remaining episodes being released on July 18th and July 19th. The Electric City experience can be found on http://electriccity.yahoo.com.

What is Electric City?
The world as we know it has ended and out of the rubble, the Electric City stands as a symbol of peace and security. Yet under the veneer of order lies a world full of secrets and violence. Secret police, back-alley dealings, daring chases, and murder all find a home in the Electric City. Through the lens of a functioning, yet dystopian metropolis, Electric City touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more. The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other. Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction. Like all good science fiction, Electric City raises provocative questions about our own way of life and value systems. Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing – and reflecting.
The Electric City Experience on Yahoo!

Electric City will be shown as a multi-part series on Yahoo! Screen, and will be supported by a deeply immersive and interactive online experience that
Yahoo!’s interactive and social features will allow viewers to:

  • Navigate non-linearly and learn more about the world of Electric City through a 3-D interactive map
  • Dig deeper into the character’s back-stories
  • Watch exclusive behind-the-scenes footage
  • Post reactions and commentary directly to Facebook and Twitter at facebook.com/tomhanksec and @tomhanks
  • Engage members of their social networks in discussions and debates about societal themes, events and characters
  • Engage in casual games and other content related to the series

Electric City will also live across multiple devices and comes enabled for tablets. The series will be punctuated by special events, such as opportunities to watch exclusive content and to interact with the cast and creators. As a truly global entertainment experience, the series will also be available in numerous languages, including French and Spanish.

As the premier digital media company, Yahoo! sets the bar for best-in-class original video programming with 21 out of the top 25 most-watched online series* and captures more than 57 million unique viewers a month** who come to Yahoo! to watch video.

About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Playtone
Playtone is Tom Hanks and Gary Goetzman’s film and television production company. Film releases include MAMMA MIA!, WHERE THE WILD THINGS ARE, LARRY CROWNE, CHARLIE WILSON’S WAR, THE POLAR EXPRESS, and MY BIG FAT GREEK WEDDING. Television credits include the Emmy winning miniseries “The Pacific”, ” John Adams ” and “Band of Brothers”; and Emmy nominated HBO series “Big Love” and “The 25th Anniversary Rock & Roll Hall of Fame Concert.”

About Reliance Entertainment
Reliance Entertainment is the media and entertainment arm of India’s Reliance Group, with a significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures. In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios, and has several development deals, including among others, with Tom Hanks and Gary Goetzman’s Playtone, Brian Gazer and Ron Howards’ Imagine Entertainment, George Clooney’s Smokehouse Productions, Brad Pitt’s Plan B Entertainment, and Brett Ratner’s Rat Entertainment. Following its acquisition of IM Global, the company now benefits from an international sales team, with an excellent reputation andglobal presence, under the leadership of Stuart Ford. In India, Reliance Entertainment (www.relianceentertainment.net), has built an impressive film production slate in Hindi, English and other Indian languages, which it markets and distributes worldwide. Group company, Reliance MediaWorks Ltd., is India’s fastest growing film and entertainment services company. Reliance MediaWorks has a leading presence in Film Services: Motion PictureProcessing and DI; Film Restoration and Image Enhancement; 3D; Digital Mastering: Studios and Equipment rentals; Visual Effects; Animation; and TVPost Production, with a presence across India, the US, UK, Russia and Japan. The Reliance Group is among India’s leading business houses, with total assets touching US$ 30 billion and net worth of over US$ 19.7 billion. Across different companies, the group has a customer base of over 230 million, the largest in India.

*comScore Media Builder Custom Report, US, April 2012 among a set including more than 75 original video programs, as custom-defined by Yahoo!, on the following properties: Yahoo!, AOL, Forbes, Funny or Die, Hulu, IGN, MSN, NY Times, People, PopSugar, SheKnows, Smosh.com, TMZ, and YouTube. **comScore, Video Metrix, US, May 2012

via Yahoo! Press Release

BUTTERFINGER® Builds World’s Most Extravagant News Van, Reveals Roving ‘News Network’ on Yahoo! Screen

It’s the end of the world as BUTTERFINGER® knows it! Counting down the days to the Mayan prophecy predicted for December 21, 2012, Butterfinger today embarks on a nationwide tour with the Butterfinger BARmageddon News Network (BBNN) news van.

Built to collect evidence, the BBNN news van features state-of-the-art news equipment and never-before-seen devices with potentially supernatural capabilities. Armed with early evidence of BARmageddon, such as video of last month’s bizarre crop circle in Kansas to eyewitness accounts of the disappearance of Butterfinger candy bars, the BBNN is taking the strange tales from Manhattan, Kansas, to Manhattan, New York, the media capital of the world.

“Since April 1st, we continue to hear more and more stories about strange occurrences involving Butterfinger that seem to be related to the end of the world,” said Butterfinger brand manager Jeremy Vandervoet of Nestlé USA. “Butterfinger is on a mission to tell those stories and uncover who is laying a finger on everyone’s beloved candy bar. What better way to engage with Butterfinger enthusiasts, conspiracy theorists, and news hounds alike, than a real-life, roving news network that keeps us all connected and informed as the end of the world draws near.”

A news network like no other, the BBNN is dedicated to uncovering real-world footage of BARmageddon perils – any evidence of the end of the world and to uncover the truth behind the recent Butterfinger bar disappearances across the country. Interviews and incredible stories will be available to the public via exclusive BBNN reports within the BBNN on Yahoo! Screen, Yahoo!’s video destination. Viewers can access the BBNN subpage on www.ButterfingerBARmageddon.com.

The BBNN news van will travel North America from coast to coast, making stops along the way at the United States’ kitschiest—and sometimes most revealing—roadside attractions and unexplained mystery sites, including Roswell, the Petrified Forest in northeastern Ariz., the waterfront Blue Whale structure of Catoosa, Okla., and the world’s largest basket in Newark, Ohio. The BBNN will operate with two expert conspiracy theorists, Jason and Adam, at the helm, ready to keep Butterfinger fans everywhere informed about potential threats to their beloved bars and reveal evidence of the end of times. Along the way, lucky consumers who spot the van will get a chance to try the new Butterfinger Bites, easy to eat bite-size pieces of the beloved Butterfinger candy bar, perfect for road trips.

The final stop for the BBNN will take place on the west coast in mid-July, when masked men and the true geniuses behind every known conspiracy theory in the world convene in San Diego, at the largest comic book convention of its kind. There, Butterfinger will reveal its latest BARmageddon news and findings.

Among the exciting news stories to be covered by the BBNN – strange weather patterns taking place the world over, a troupe of Silicon Valley moguls declaring intentions to extract water and precious metals from orbiting asteroids, a 150-pound, 450-million-year-old fossil nicknamed “Godzillus” that has scientists stumped over its ancient origins, and of course, the unprecedented disappearance of Butterfinger bars from four well-known cities – Milan, Moscow, Montezuma and Manhattan – coincidentally occurring as the world’s first crop circle featuring a Quick Response Code (QR Code) appeared in the center of a Manhattan, Kansas wheat field.

Butterfinger fans and conspiracy theorists with any BARmageddon stories to tell or end-of-the-world mysteries should submit their news tips to the BBNN at Facebook.com/Butterfinger.

About Butterfinger
Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at
Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/Butterfinger.
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About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.
From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
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About Yahoo!
Yahoo! (YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (
pressroom.yahoo.com).
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Multimedia:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50290466〈=en
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Contact: MEDIA REQUESTS ONLY – GolinHarris – Jessica del Mundo, 213-623-4200 jdelmundo@golinharris.com
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via Yahoo! Press Release