Superbowl XLVI Commercials (2012)

Marvel’s The Avengers Super Bowl XLVI Commercial – Teaser

John Carter: Super Bowl Sneak Peek

G.I. Joe: Retaliation – Super Bowl TV Spot #1

Penguin Thief

Party Guests

It’s On

Official 2012 Honda CR-V Game Day Commercial – “Matthew’s Day Off” Extended Version

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial

Last Year’s Volkswagen Game Day Commercial

Two Worlds — Toyota Camry

“Think Fast” — Official big game ad for Hyundai Genesis Coupe

LaFontaine Hyundai – “Victory Lap” Hyundai Super Bowl 46 Commercial – Dearborn, MI

2012 Hyundai Genesis R-Spec: Faster Acting

“Cheetah” — Official big game ad for Hyundai Veloster Turbo

All For One – Official Hyundai Big Game Commercial featuring Rocky Theme Song

Suzuki “Sled” 2012 Super Bowl Ad – Ben Kahle Music version

OFFICIAL David Beckham Bodywear for H&M Super Bowl Ad

Teleflora’s 2012 Big Game Commercial Behind the Scenes with Adriana Lima

The Bark Side: 2012 Volkswagen Game Day Commercial Teaser

Audi 2012 Game Day Commercial – Vampire Party

Performance Balls and Puck — Bridgestone Super Bowl teaser (2012)

Cars.com 2012 Super Bowl Ad – Confident You

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Marvel’s THE AVENGERS Assemble on Twitter on January 31, 2012

Marvel Studios sponsors global Twitter chat with director & cast for fans around the world!

Marvel Studios announced that they will be sponsoring a Global Twitter Chat on Tuesday, January 31, 2012 at 11 a.m. PST with cast members and the director of their highly anticipated action-adventure “Marvel’s The Avengers,” opening in theaters on May 4, 2012. The 30-minute live tweeting event features writer/director Joss Whedon and cast members Tom Hiddleston and Clark Gregg.

Fans around the world will be able to participate in the Q&A on Twitter by using the @Avengers handle and the #Avengers hashtag. Participating fans will have the opportunity to see a 10-second tease of the 30-second Super Bowl spot that will air during Super Bowl XLVI on February 5 on NBC. They will also have a chance to answer “Avengers” trivia for a chance to win “Avengers” prize packs.

International fans will be able to submit questions for the talent in their native language through a global translation tool provided by Ortsbo.com. The chat will be moderated by Marvel’s @Agent_M.

“Marvel’s The Avengers” is the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson, and written and directed by Joss Whedon, Marvel’s The Avengers is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

Marvel’s The Avengers is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Stan Lee, Jon Favreau, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film is distributed by Walt Disney Studios Motion Pictures.

Follow @Avengers on Twitter for more details.

In addition to “Marvel’s The Avengers,” Marvel Studios will release a slate of films based on the Marvel characters including “Iron Man 3” on May 3, 2013.

via Marvel

Justice League: Doom Premiere in NYC

Premiere Screening and Panel of Justice League: Doom

  • Monday, February 13, 2012 at 6:30 pm ET

In Person

  • Kevin Conroy, “Batman”
  • Phil Morris, “Vandal Savage”
  • Andrea Romano, Casting/Dialogue Director
  • plus additional members of the cast & creative team to be announced

Warner Home Video, MTV Geek, and The Paley Center for Media present the New York premiere of Justice League: Doom, the highly anticipated newest entry in the popular series of DC Universe Animated Original Movies, produced by Warner Premiere, DC Entertainment, and Warner Bros. Animation. The direct-to-video film, inspired by Mark Waid’s much-heralded JLA: Tower of Babel, finds Superman, Wonder Woman, Flash, Green Lantern, Martian Manhunter, Cyborg, and Batman on the defensive when a team of super villains discover and implement the Dark Knight’s “contingency plans” for stopping rogue Justice League members. Primetime TV stars Nathan Fillion (Castle) and Tim Daly (Private Practice), the reigning voices of Green Lantern and Superman, are among the actors reprising their Justice League roles, along with Kevin Conroy (Batman), Michael Rosenbaum (Flash), Susan Eisenberg (Wonder Woman), and Carl Lumbly (Martian Manhunter). Bumper Robinson joins the cast as Cyborg, and Olivia d’Abo, Phil Morris, Alexis Denisof, Carlos Alazraqui, Paul Blackthorne, and Claudia Black are all among the evil-doers. Scheduled for release on February 28, the film is executive produced by Bruce Timm and directed by Lauren Montgomery, and is the final DC Universe film scripted by the late, great Dwayne McDuffie.

Copresented with Warner Home Video and MTV Geek

Paley Center Members: A limited number of free tickets are available for Members only on a first-come, first-served basis. Email membership@paleycenter.org to reserve tickets.

IDW’s INFESTATION 2 Previews, Artwork and Covers

IDW’s biggest event of 2011 returns in an even bigger way, as Lovecraftian monsters spread across numerous titles!

Last year’s groundbreaking Infestation series, IDW’s first-ever event, saw many teams from multiple universes fight off a zombie invasion. Now, an even bigger threat has risen to threaten the growing IDW multiverse: Lovecraftian demons threaten to reach across time and space and destroy everyone everywhere and everywhen! Also featuring Teenage Mutant Ninja Turtles, this framing issue presents a threat that perhaps not even TRANSFORMERS, G.I. JOEs, Danger Girl, and others can surmount!

  • This time, the Infes2ation Event will feature Transformers, 30 Days of Night, G.I. Joe, Teenage Mutant Ninja Turtles, Danger Girl, and more!
  • The lead-in to February’s 2-part Teenage Mutant Ninja Turtles and 30 Days of Night tie-in series, as well as a Groom Lake/Weekly World News one-shot!
  • March will see Infes2ation affect Transformers, the all-new Dungeons & Dragons campaign of Eberron, and G.I. Joe!
  • Written by bestselling novelist/comic-book writer Duane Swierczynski and featuring David Messina (Infestation, Infestation: Outbreak, True Blood) on art!
  • Ask your retailer how to get special temporary Infes2ation tattoos, Duane Swierczynski signed editions & hand-drawn sketch covers by Joe Phillips!

Images from Fox’s TOUCH and Cast Photos

We are all interconnected. Our lives are invisibly tied to those whose destinies touch ours.

This is the hopeful premise of the new drama TOUCH from creator and writer Tim Kring (“Heroes,” “Crossing Jordan”) and executive producers Peter Chernin (NEW GIRL, TERRA NOVA) and Katherine Pope (NEW GIRL, TERRA NOVA).

Blending science, spirituality and emotion, the series will follow seemingly unrelated people all over the world whose lives affect each other in ways seen and unseen, known and unknown. At the story’s center is MARTIN BOHM (Kiefer Sutherland), a widower and single father, haunted by an inability to connect to his emotionally challenged 11-year-old son, JAKE (David Mazouz). Caring, intelligent and thoughtful, Martin has tried everything to reach his son. But Jake never speaks, shows little emotion, and never allows himself to be touched by anyone, including Martin. Jake is obsessed with numbers—writing long strings of them in his ever-present notebooks—and with discarded cell phones.

Social worker CLEA HOPKINS (Gugu Mbatha-Raw) believes that Jake’s needs are too serious for Martin to handle. She sees a man whose life has become dominated by a child he can no longer control. She believes that it’s time for the state to intervene. So Jake is placed in foster care, despite Martin’s desperate objections.

But everything changes after Martin meets ARTHUR TELLER (Danny Glover), a professor and an expert on children who possess special gifts when it comes to numbers. Martin learns that Jake possesses an extraordinary gift—the ability to perceive the seemingly hidden patterns that connect every life on the planet. While Martin wants nothing more than to communicate directly with his son, Jake connects to his father through numbers, not words. Martin realizes that it’s his job to decipher these numbers and recognize their meaning. As he puts the pieces together, he will help people across the world connect as their lives intersect according to the patterns Jake has foreseen.

Martin’s quest to connect with his son will shape humanity’s destiny.

TOUCH is a production of Chernin Entertainment and Tailwind Productions, in association with 20th Century Fox Television. Tim Kring created the series and wrote the pilot. Kring, Francis Lawrence (“Water for Elephants”), Peter Chernin, Katherine Pope, Kiefer Sutherland, Suzan Bymel (“The War at Home”) and Carol Barbee (“Jericho”) are executive producers. Lawrence directed the pilot.

In a Worldwide First, the New 20th Century Fox Drama TOUCH Will Launch in More Than 100 Countries, With Global Marketing Support and a Global Advertising Sponsor

Touch, the intriguing new drama series from Tim Kring (Heroes) and starring Kiefer Sutherland in his first television project since the Emmy-winning 24, will receive an unprecedented global launch for its March series premiere that includes coordinated worldwide distribution, marketing and advertising sponsorship. In a television first, Twentieth Century Fox Television Distribution, Fox Broadcasting Company, FOX One, 20th Century Fox Television and FOX International Channels are collaborating on a worldwide launch for the series, which will premiere nearly simultaneously in more than 100 countries. To kick off the series’ global marketing efforts, Sutherland will embark on an international media tour, stopping in several major cities across Europe and culminating in a global media event in New York City on March 18 – a date that figures prominently in Touch‘s pilot episode. In another industry first, Unilever has come on board as the series’ global advertising sponsor in a one-of-a-kind partnership designed to bring Touch to a worldwide audience.

Twentieth Century Fox Television Distribution has secured deals in over 160 markets with some of the world’s leading broadcasters and pan-regional platforms. The global launch will make the much-anticipated drama available on channels all around the world, including Global Television in Canada, Sky 1 in the United Kingdom, ProSieben in Germany, Yes TV in Israel and Channel One in Russia. FOX International Channels will launch the series in 64 countries throughout Latin America, Asia and Europe.

Unilever has partnered with the series to be its global sponsor in a first-of-its-kind worldwide collaboration. The key elements of Unilever’s unprecedented marketing partnership include a media buy that covers Europe, Asia, Latin America as well as the U.S.; sponsorship of the Touch international media tour and worldwide premiere in New York City on March 18; and exclusive online content presented by Unilever brands around the world.

“Unilever is thrilled to be part of this inaugural global media sponsorship with News Corp.,” said Luis Di-Como, Unilever’s Senior Vice President of Global Media. “It’s the very type of sponsorship that enables us to connect and engage consumers with one of our billion-euro global brands – Rexona, Degree in the U.S. and Sure in the UK – with one culturally relevant content platform.”

“Our global Unilever partnership goes far beyond the scope of anything we’ve ever done,” said Jean Rossi, President of FOX One, News Corp’s integrated sales and marketing division, which worked with Unilever for more than a year to create the worldwide partnership. “Before moving forward, it was imperative that we find a property that conveyed our mutual strategic vision, and Touch has the positive message and global appeal that articulates that spirit.”

Marion Edwards, President of International Television, Twentieth Century Fox Television Distribution, remarked, “It’s so appropriate that a television series whose focus is the unity and connection we all share in spite of culture and language differences would serve as the springboard for this very exciting, global launch.” She added, “We are thrilled to share this special event with all our broadcast partners.”

Blending science, spirituality and emotion, Touch will follow seemingly unrelated people all over the world whose lives affect each other in ways seen and unseen, known and unknown. At the story’s center is Martin Bohm (Kiefer Sutherland), a widower and single father, haunted by an inability to connect to his emotionally challenged 11-year-old son, Jake (David Mazouz). But everything changes after Martin learns that Jake possesses an extraordinary gift – the ability to perceive the seemingly hidden patterns that connect every life on the planet. Martin soon realizes that it’s his job to decipher the numbers his son is obsessed with and recognize their meaning. As he puts the pieces together, he will help people across the world connect as their lives intersect according to the patterns Jake has foreseen, and his simple quest to connect with his son will shape humanity’s destiny.

Touch will have a special preview this Wednesday, Jan. 25 (9:00-10:07 PM ET/PT) on FOX. Its series premiere is Monday, March 19 (9:00-10:00 PM ET/PT). International launches take place the week of March 19.

Touch is a production of Chernin Entertainment and Tailwind Productions, in association with 20th Century Fox Television. Tim Kring created the series and wrote the pilot. Kring, Francis Lawrence (Water for Elephants), Peter Chernin, Katherine Pope, Kiefer Sutherland, Suzan Bymel (The War at Home) and Carol Barbee (Jericho) are executive producers. Lawrence directed the pilot.

About Twentieth Century Fox
Twentieth Century Fox is a subsidiary of News Corporation. News Corporation’s diversified global operations include the production and distribution of motion pictures and television programming; television, satellite, cable and digital media broadcasting and transmission, the publication of newspapers, magazines and books; the production and distribution of promotional and advertising products and services; the development of conditional access and subscriber management systems.

About FOX International Channels
FOX International Channels (FIC) is News Corporation’s international multi-media business that develops, produces and distributes over 350 wholly- and majority-owned entertainment, factual, sports and lifestyle channels across Latin America, U.S. Hispanic, Asia/Pacific, Europe and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.1 billion cumulative households worldwide. FIC also operates a global online advertising unit, .FOX (pronounced “dot-fox”) which specializes in online video and display, and four TV production houses. In operation since: August 14, 1993.

About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

About FOX One
Formed in 2007, FOX One is a Sales unit charged with developing and implementing strategic integrated marketing opportunities crossing the full range of News Corp.’s global assets and a variety of media platforms. Led by President Jean Rossi, FOX ONE works with individual Sales units at News Corp. divisions to cultivate marketing partnerships and develop customized, multiplatform campaigns that integrate any and all FOX/News Corp. assets.

About Unilever
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. Our portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands, and global leadership in many categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Rexona and Degree. We have around 167,000 employees in over 100 countries, and generated annual sales of €44.3 billion in 2010. For more information about Unilever and its brands, please visit http://www.unilever.com. Unilever is Leader in the Food Producers sector in the Dow Jones Sustainability World Indexes for the 13th year running. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. We are also ranked 7th in the Global 100 Most Sustainable Corporations in the World, a list compiled by Corporate Knights Magazine. We achieved Platinum Plus standard in the UK’s Business in the Community Corporate Responsibility Index 2009, and were named Company of the Year in 2010.

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via FOX Press Release

DC Entertainment Announces “We Can Be Heroes,” An Unprecedented Giving Campaign to Fight the Hunger Crisis in the Horn of Africa

Featuring Iconic Justice League Characters, Multilayered Campaign To Leverage All Time Warner Advertising Platforms Generating Significant Awareness of the Crisis

Multi-Million-Dollar Commitment Will Support Three Aid Groups Working in Africa: Save the Children, International Rescue Committee and Mercy Corps

DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa.  This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.”  The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.

We Can Be Heroes will support the efforts of three humanitarian aid organizations working in Africa—Save the Children, International Rescue Committee and Mercy Corps—as part of the global effort to fight the current hunger crisis in the Horn of Africa.  The region is suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone.  Each partner organization was chosen for its track record of effective and expeditious humanitarian aid efforts in Africa.

We Can Be Heroes will be supported via promotional exposure across all of Time Warner’s divisional advertising platforms (Warner Bros., Turner Broadcasting, Time Inc., HBO), generating millions of consumer impressions and creating crucially needed awareness of this crisis worldwide.  Save the Children, International Rescue Committee and Mercy Corps will equally share a corporate donation of at least $2 million over the next two years comprised of cash donations, employee matching funds and consumer matching funds.

“Warner Bros. has a long history of corporate philanthropy and outreach, and this campaign proudly continues that tradition,” said Meyer.  “We are a global company, and this is a global issue.  By marshalling our expertise in consumer and fan engagement and creating global awareness, we hope we’re able to inspire others to join us in becoming ‘heroes’ and make a difference in the Horn of Africa.”

The Justice League characters were chosen by DC Entertainment both for their global recognition as well as their demonstration of strength in unity and numbers.  The campaign’s graphic identifier features the iconic Justice League characters—Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg—outlined in silhouette against the African continent.  Each of these characters is a super hero in his or her own right, but when they band together as the Justice League, they become an unstoppable force for good and right in the universe—a key message of the We Can Be Heroes campaign. While many individuals may feel powerless to effect change on their own, as part of a global campaign such as this, their efforts, combined with those of other donors, can create a world of change.

A key launch element of We Can Be Heroes is the campaign’s website, www.WeCanBeHeroes.org.  Here, consumers can make donations which DC Entertainment will match 100 percent (up to $1 million in donations), purchase specially branded merchandise, with 50 percent of the purchase price going to fight the hunger crisis via We Can Be Heroes[1],  sign up for newsletters and updates, and join the We Can Be Heroes online community.  The site will also feature information on each of the partner organizations and updates on current conditions in the Horn of Africa.

“This campaign goes straight to the heart of our core competency, as Warner Bros. and DC Entertainment both have a rich legacy of telling socially relevant, compelling stories with characters embraced by global audiences,” said Robinov.  “The fact that we’re able to take what we do and use it to raise awareness—and inspire action—around a cause as important as this is gratifying.  With the support of the entire Studio and our Time Warner sister companies, this campaign, like the DC Comics super heroes, will make a great impact on an important issue.”

“The members of the Justice League are an international team of super heroes beloved by a broad range of fans, including men and women, young and old.  This makes them the perfect ‘spokescharacters’ for this campaign,” said Nelson.  “Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the We Can Be Heroes campaign.  The hunger crisis in the Horn of Africa is something we can reverse if we all work together.  I’m proud and grateful we’re able to harness the power and standing of the DC Comics brand and iconic characters as well as for the support from both Warner Bros. and Time Warner that has allowed us to pursue this unprecedented initiative.”

“This is a tragic situation affecting millions and millions of people.  Everyone has the ability to be a part of the solution and efforts such as We Can Be Heroes help bring us closer to that goal,” said Dr. Jill Biden, who visited refugees in Kenya in August and has worked to raise awareness of the crisis.  “I commend the efforts of DC Entertainment, Warner Bros. and other organizations who are using their global reach to help raise awareness of the crisis.”

For more information on We Can Be Heroes, visit www.WeCanBeHeroes.org.  For more information on the campaign’s partner organizations, visit their websites: www.savethechildren.org (Save the Children); www.rescue.org (International Rescue Committee) and www.mercycorps.org (Mercy Corps).


[1] Donation triggering purchases may not be available initially in all U.S. states.

(Group members from left to right: Dr. George Rupp, President & CEO, International Rescue Committee, Jeff Bewkes, Chairman & CEO Time Warner, Barry Meyer, Chairman & CEO, Warner Bros, Jeff Robinov, President Warner Bros Pictures Group, Diane Nelson, President, DC Entertainment, Dr. Maura O’Neill, Senior Counselor and Chief Innovation Officer, USAID, Cokie Roberts, Save the Children Trustee and Political Commentator for ABC News, Neal Keny-Guyer, CEO Mercy Corps)

via DC Press Release

FOX and Boost Mobile Present the Simpsons 500th Sweepstakes Offering One Lucky Fan a Chance to Attend THE SIMPSONS 500th Episode Party in Los Angeles

Visit www.fox.com/boost to Enter Sweepstakes

THE SIMPSONS 500th Episode Airs Sunday, February 19, on FOX

Fans of THE SIMPSONS will have more reason to celebrate the historic 500th episode of the longest-running scripted television show in history. FOX and Boost Mobile have launched THE SIMPSONS 500th SWEEPSTAKES, which will award one winner and his/her guest a round trip ticket to Los Angeles and the once-in-a-lifetime opportunity to attend THE SIMPSONS 500th Episode Party on Monday, Feb. 13. The winner will also receive a brand new Boost Mobile phone and phone service for three months courtesy of Boost Mobile.

Between now and 5:59 PM PT on Monday, Feb. 6, fans can enter THE SIMPSONS 500th SWEEPSTAKES brought to you by Boost Mobile online by logging on to http://www.fox.com/boost. At the end of the sweepstakes, one lucky fan will be chosen to win the trip for two to Los Angeles to attend THE SIMPSONS‘ star-studded 500th episode celebration event on Monday, Feb. 13. The sweepstakes is open to everyone 18 years of age and over. No purchase is necessary. Please visit http://www.fox.com/boost for official rules and prize information.

THE SIMPSONS‘ milestone 500th episode, “At Long Last Leave,” airs Sunday, Feb. 19 (8:00-8:30 PM ET/PT) on FOX. In the episode, the Simpsons are evicted from Springfield and join an off-the-grid community outside of town. But when Homer (voice of Dan Castellaneta) and Marge (voice of Julie Kavner) try to sneak back into Springfield, they are welcomed with hostility from their former friends and neighbors and begin to appreciate their new and more accepting home.

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening and Al Jean are the executive producers. Film Roman, a Starz Media Company, is the animation house.

Visit THE SIMPSONS website at www.thesimpsons.com. Become a fan of the series on Facebook at www.facebook.com/thesimpsons and follow Homer Simpson @HomerJSimpson. Shop THE SIMPSONS at www.TheSimpsonsShop.com.

About Boost Mobile
Boost Mobile, one of Sprint’s award-winning prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Sprint Nationwide Network, reaching more than 278 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to

Android(TM) smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost(R) cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at http://www.boostmobile.com.
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via Fox Press Release

Jamie Hyneman and Adam Savage to Executive Produce New Discovery Channel Series, UNCHAINED REACTION

Discovery Channel announces UNCHAINED REACTION, a new series executive produced by Adam Savage and Jamie Hyneman of MYTHBUSTERS. The duo also serve as judges for the six-part series, which pits two teams of varying backgrounds against each other to build an elaborate chain reaction contraption. But they’re not creating a mere string of dominoes – teams must utilize ingenuity, innovation and know-how to build contraptions on a massive scale. UNCHAINED REACTION is set to premiere on Discovery Channel in March 2012.

Each week, two teams made up of artists, rocket scientists, animatronic specialists, engineers and even your average Joe, are provided with identical sets of tools and materials and given five days to complete a series of mechanisms based on a specific theme. It’s the ultimate build-off pressure cooker, where refined mechanical movements, pyrotechnics and large-scale destruction are encouraged. Making a refrigerator a pendulum? Totally possible on UNCHAINED REACTION. Catapults? Flying saucers? Guillotines? Anything goes as long as they trigger the next link in the chain.

Teamwork and outside-the-box thinking are what it will take to be the UNCHAINED REACTION winner, as teams compete to see who can achieve the most impressive build in such a short time. Each week, Jamie and Adam are joined by a new guest judge to decide which team impressed them the most with their innovation, energy and how much spectacle they can create.

“The spirit of UNCHAINED REACTION is at the intersection of art and engineering, and Adam and Jamie are the masters at celebrating teamwork and gee-whiz wonder at how the world works,” said Eileen O’Neill, Group President, Discovery Channel and TLC. “We are thrilled to bring this new series to our always curious and engaged Discovery Channel audience.”

Said Savage, “We wanted to craft a show that puts the process of problem solving and ingenuity front and center, and we’ve done exactly that with UNCHAINED REACTION.” Hyneman continued, “The innovative solutions and boundless energy demonstrated by the contestants surprised us every single time.”

UNCHAINED REACTION is produced for Discovery Channel by Discovery Studios and BermanBraun. Jamie Hyneman and Adam Savage are executive producers. For Discovery Studios, Daniel Soiseth is executive producer and Derek Wan is co-executive producer; for BermanBraun, Lloyd Braun, Gail Berman and Gene Stein are executive producers, and Jared Heinke is co-executive producer. David Pritikin and Tracy Rudolph are executive producers for Discovery Channel.

About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit http://www.discovery.com.

About Discovery Studios
Established in 2007, Discovery Studios is the full-service production studio within Discovery Communications that develops and produces high-quality original specials and series across multiple genres – from science and natural history, to reality and lifestyle.

With offices in Los Angeles, London, and Silver Spring, Discovery Studios is one of the largest domestic producers of series and specials across the Discovery networks. In 2011, Discovery Studios expanded their reach to produce quality content for all networks.

Some of Discovery Studios’ most notable programs include the hit series, “Hoarding: Buried Alive” (currently in its third season on TLC), “Enough Already with Peter Walsh” (now producing season two for OWN), “True Crime with Aphrodite Jones” (currently in its second season on ID), “Shark Bites!” with Craig Ferguson for Discovery Channel’s Shark Week, “Penn & Teller Tell a Lie,” “Finding Amelia” and “Alaska: The Final Frontier (DSC). It is also home to all seven seasons of the legacy franchise, “Puppy Bowl” for Animal Planet, with the eighth installment set to premiere soon.

About BermanBraun
BermanBraun is an independent media company with three divisions — television, feature film and digital — which create and exploit entertainment content and advertising solutions across all platforms throughout the world.

BermanBraun’s digital division has created and operates some of the most popular properties online. They include the celebrity news site WONDERWALL, which BermanBraun launched in partnership with Microsoft in February 2009. The site is the primary celebrity destination on the MSN network, and currently ranks first in engagement among all competitive sites in entertainment news. The site averages nearly 14 million unique users per month. WONDERWALL exceeded 1 billion page views for the month of December 2012. In April 2010, BermanBraun launched GLO — a site created in partnership with MSN and Hachette Filipacchi Media. GLO features an innovative design that creates a unique “digital magazine” experience for women seeking style, beauty and lifestyle content. GLO currently ranks first in engagement among competitive sites in its lifestyle categories. BermanBraun is launching three new sites with AOL in 2012 in the categories of weather, pets and men.

In series television, BermanBraun is producing REWIND, a two-hour pilot for the Syfy network. They also produce the recently renewed ALPHAS for the Syfy network; BRAD MELTZER’S DECODED (currently in its second season on History Channel); JUNK GYPSIES (to air in 2012 on HGTV); and two additional new series to be produced with MythBusters stars Jamie Hyneman and Adam Savage for Discovery Channel.
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via Discovery Press Release

DC Entertainment Reveals New Brand Identity

Today DC Entertainment revealed that they would be re-branding the company with a new logo that will be utilized on everything from comics to media to merchandise. It looks like a peel of their D over their C. It’s going to take a little while to get used to it. What it’s going to be called by everyone else? The peel, the DC flip, the Photoshop page turn? I guess we’ll have to wait and see what everyone else thinks… Here’s the press release.

DC Entertainment, a Warner Bros. Entertainment company and home to iconic brands DC Comics, Vertigo and MAD, revealed today a new brand identity.  The new identity is reflective of the company’s mission to fully realize the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise.  A new logo for DC Comics was also introduced, closely aligning with DC Entertainment’s new mark.

“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”

DC Entertainment worked with Landor Associates, one of the world’s leading brand consulting and design firms, to develop an identity that creates a visual connection among the company, its three brands DC Comics, Vertigo and MAD and its vast array of properties as well as celebrates the power of the company’s stories and characters.  The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

“It was our goal to capture DC Entertainment in a dynamic and provocative identity.  Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office.  “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”

The new brand identity will come to life across all consumer touch points in order to create a clear and consistent message in support of DC Entertainment.  The new identity will begin to appear on comic books and graphic novels as well as new websites in March.  Consumers will also see the new identity rolled out over time on other DC Entertainment products from Warner Bros. including film, television, interactive games and merchandise.

“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,” said Amit Desai, SVP of Franchise Management for DC Entertainment.

via DC Entertainment Press Release